Andrea Ippolito is a Lecturer in the Engineering Management Program at Cornell University and the Founder and Director of Women Entrepreneurs Cornell (W.E. Cornell). Prior to joining Cornell, Andrea served as the Director of the Department of Veterans Affairs Innovators Network within the VA Center for Innovation. Andrea completed her MS in Engineering & Management at MIT. Prior to MIT, Andrea worked as a Research Scientist within the Corporate Technology Development group at Boston Scientific. She obtained both her BS in Biological Engineering in 2006 and Master’s of Engineering in Biomedical Engineering in 2007 from Cornell University.
Identifying and Targeting Customer NeedsCornell Course
Customer Needs
Cornell CourseIdentifying and Targeting Customer Needs ()
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Course Overview
Products can only be successful if they address the real needs of customers. Product managers must lead a team effort to research customer needs and propose products that address those opportunities in innovative ways.
This course will guide you through the steps that effective product managers take to propose a product, research the market, begin work on a product roadmap, and identify and analyze specific needs that will inform the design process. You will explore the importance of user stories and develop personas that represent your potential customers.
You are required to have completed the following courses or have equivalent experience before taking this course:
- Preparing for Success as a Product Manager
- Managing Product Teams
Key Course Takeaways
- Prepare to launch a development project by determining a rationale, selecting a product, and drafting a product roadmap
- Prepare to conduct customer discovery, synthesize the results, and validate the identified needs
- Develop personas and user stories using a variety of tools
- Develop principles and values that will guide and differentiate your product
How It Works
Course Length
2 weeks
Effort
3-5 hours per week
Format
100% online, instructor-led
Course Author
Andrea Ippolito
Lecturer, Founder and Director of Women Entrepreneurs Cornell
Cornell SC Johnson College of Business
Lecturer, Founder and Director of Women Entrepreneurs Cornell
Who Should Enroll
- Product managers and aspiring product managers
- Tech leaders
- Product marketing managers
- Engineers
- Software developers
- UX and web design professionals
- Project managers
- Entrepreneurs
Get It Done
100% Online
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