Amy Newman is a senior lecturer of management communication at the Cornell SC Johnson College of Business, School of Hotel Administration. She teaches courses in business writing, persuasive communication, organizational behavior, and corporate communication. Newman is author of Business Communication: In Person, In Print, Online (Cengage, 10e) and Building Leadership Character (Sage, 2018). Prior to joining Cornell, she was an adjunct instructor at Ithaca College, eCornell, and Milano, The New School for Management and Urban Policy in New York City. Newman spent most of her career in corporate positions and external consulting roles. Internally, she held management positions in human resources and leadership development. As an external consultant, Newman worked to improve employee performance and communication in hospitality, technology, education, publishing, financial services, and entertainment companies. Newman has won grants to develop technology-based learning solutions and awards for teaching excellence and student advising. She is a director-at-large for the Association for Business Communication.
Overview and Courses
What is a leader? We often think of a leader as someone who is in charge of people, products, or processes. But what about the person on the team who everyone looks to when the boss is gone or when advice is needed? That person is a leader too.
Leaders can have formal power or responsibilities, or they can simply be a person of influence. Regardless of role, research indicates that effective, successful leaders are those with strong character and the ability to lead with courage, humility, and compassion. Fortunately, character is not something we are just “born with.” Character is something that can be developed over time. In this program, you will have the opportunity to explore seven dimensions of leadership that are associated with strong character through case studies and examples. You will also complete self-reflection exercises, assessments, and activities to initiate and continue the work of developing these character dimensions.
In addition to developing your leadership character, this certificate provides you with skills needed to enhance your credibility as a leader and consider the power of both perception and experience as you build a culture of service leadership.
Ultimately, you will take the first steps on a lifetime journey of developing the character that will enable you to be the best leader you can be.
NOTE: This program includes a copy of Amy Newman's ebook, Building Leadership Character (California: Sage, 2019). You will receive instructions about how to access the ebook when you join the course. If you prefer to purchase a hard copy of the book we suggest you do so before the start of the course. The book is available for purchase online or at other retailers.
Leaders make the headlines on a regular basis – for their successes and their gaffes. After a particularly awful decision makes the news, do you ever wonder how that person could make such a dumb mistake? Mistakes and successes don't happen in a vacuum. They are generally a culmination of decisions and actions the leader makes. But where do those decisions come from? Almost always, the leader's character plays a role in decision-making and communications.
In this course, you will take the first steps on a lifetime journey of developing the character that will enable you to be the leader you envision.
Trust is an essential element in character and how you are perceived by others. The character dimensions authenticity, integrity, and accountability are intertwined with your ability to build trusting relationships. In this course, we will discuss how to develop these character dimensions which will, in turn, help you build trusting relationships and become an effective leader.
The following course is required to be completed before taking this course:
- Building Leadership Character
Strong leaders are self-confident. They know and are comfortable with themselves and have an appropriate understanding of their knowledge and skills. Strong leaders' confidence and character inspire others to follow the leaders and to reach beyond themselves.
In this course, you will work to develop the three character dimensions of courage, humility, and compassion. On the surface, these dimensions may seem contradictory (humility and courage?). However, through the following lessons, you will see how developing resilience for courage, willfulness for humility, and strength for compassion work together to create a leader of strong character.
The following course is required to be completed before taking this course:
- Building Leadership Character
Managers who are seen practicing what they preach and following through on promises enjoy dramatically enhanced credibility and loyalty. They inspire workers to perform well and even to go beyond what is asked of them. Credibility is not all it takes to be successful, but no trust or meaningful relationship with those you manage can happen without it.
This course, developed by Professor Tony Simons, Ph.D. of Cornell University's School of Hotel Administration, focuses on this critical element of leadership, and helps students develop the awareness, skills and habits necessary for mastering it.
How It Works
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Faculty Authors
Judi Brownell is a professor at the School of Hotel Administration. She teaches courses in organizational behavior and management communication. Brownell has international teaching experience and her on-line eCornell executive courses are taken worldwide. Brownell’s research projects include studies on managerial listening behavior and the competencies required for global hospitality leaders. She has created tools to assess employee-organization fit and the communication of service values. Her current research focuses on listening as it relates to communicating and maintaining service quality standards in the international cruise industry. Brownell has authored several textbooks, published over 80 articles, and serves on several editorial boards. She is also past president of the International Listening Association and has received awards for her research in this field. Brownell has conducted training and consulting for a wide range of hospitality organizations. Among her projects, she has designed assessment centers for hospitality leadership development. A seasoned administrator, Brownell has served as the school’s associate dean for academic affairs, dean of students, and director for graduate studies. She has also been academic area director for both the organization behavior and management communication disciplines.
Professor Tony Simons teaches organizational behavior, negotiation and leadership at the Cornell School of Hotel Administration. His research examines trust–employee trust in leaders, executive team member trust, and trust in supply chain relationships. Simons’s research has focused on how well people are seen as keeping their word–delivering on their promises and living espoused values. This simple perception has huge practical consequence and is challenging to maintain impeccably. His research and consulting work supports managers in meeting this challenge. He speaks, trains, consults, and designs surveys for organizations both within and beyond the hospitality industry.

Amy Newman is a senior lecturer of management communication at the Cornell SC Johnson College of Business, School of Hotel Administration. She teaches courses in business writing, persuasive communication, organizational behavior, and corporate communication. Newman is author of Business Communication: In Person, In Print, Online (Cengage, 10e) and Building Leadership Character (Sage, 2018). Prior to joining Cornell, she was an adjunct instructor at Ithaca College, eCornell, and Milano, The New School for Management and Urban Policy in New York City. Newman spent most of her career in corporate positions and external consulting roles. Internally, she held management positions in human resources and leadership development. As an external consultant, Newman worked to improve employee performance and communication in hospitality, technology, education, publishing, financial services, and entertainment companies. Newman has won grants to develop technology-based learning solutions and awards for teaching excellence and student advising. She is a director-at-large for the Association for Business Communication.

Judi Brownell is a professor at the School of Hotel Administration. She teaches courses in organizational behavior and management communication. Brownell has international teaching experience and her on-line eCornell executive courses are taken worldwide. Brownell’s research projects include studies on managerial listening behavior and the competencies required for global hospitality leaders. She has created tools to assess employee-organization fit and the communication of service values. Her current research focuses on listening as it relates to communicating and maintaining service quality standards in the international cruise industry. Brownell has authored several textbooks, published over 80 articles, and serves on several editorial boards. She is also past president of the International Listening Association and has received awards for her research in this field. Brownell has conducted training and consulting for a wide range of hospitality organizations. Among her projects, she has designed assessment centers for hospitality leadership development. A seasoned administrator, Brownell has served as the school’s associate dean for academic affairs, dean of students, and director for graduate studies. She has also been academic area director for both the organization behavior and management communication disciplines.

Professor Tony Simons teaches organizational behavior, negotiation and leadership at the Cornell School of Hotel Administration. His research examines trust–employee trust in leaders, executive team member trust, and trust in supply chain relationships. Simons’s research has focused on how well people are seen as keeping their word–delivering on their promises and living espoused values. This simple perception has huge practical consequence and is challenging to maintain impeccably. His research and consulting work supports managers in meeting this challenge. He speaks, trains, consults, and designs surveys for organizations both within and beyond the hospitality industry.
Key Course Takeaways
- Practice honest self-reflection to develop your leadership character
- Develop trusting relationships through authenticity, integrity, and accountability
- Improve interpersonal confidence by demonstrating courage, humility, and compassion
- Implement performance management practices that reinforce service leadership
- Develop and practice the communication skills to manage your own credibility and foster the same in others

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Not ready to enroll but want to learn more? Download the certificate brochure to review program details.
What You'll Earn
- Servant Leadership Certificate from Cornell SC Johnson College of Business
- 40 Professional Development Hours (4 CEUs)
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Who Should Enroll
- Informal or formal leaders at any level in an organization
- Religious and faith-based leaders
- Humanitarian, non-profit, and NGO leaders
- Anyone who is part of a work team and can influence others

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Servant Leadership
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