Karan Girotra is a Professor at Cornell Tech and in the Johnson School at Cornell University. Karan collaborates with companies building new business models in the areas of urban living, smart transportation and e-commerce, helping them build rigorous research based solutions. Karan’s research team has been recognized by multiple awards including the prestigious Wickham Skinner Early Career Research Award and multiple best paper awards. He has also won teaching awards for his teaching on entrepreneurship and new business models and was featured in the Poets and Quant’s Best 40 under 40 business professors lists. In addition to his academic work, Karan was one of the founders of Terrapass Inc., which the New York Times identified as one of the most noteworthy ideas of 2005. Since then, TerraPass has helped businesses and individuals reduce over hundred million tons of carbon dioxide emissions. Karan holds PhD and AM degrees from the Wharton School of the University of Pennsylvania, and a Bachelor degree from the Indian Institute of Technology, Delhi.
Course Overview
In this course, you will design a testing plan for your product or service. You will choose an experimental strategy such as prototyping or pilots for collecting real-world data. Then, you will formulate your experiment to ensure reliable results while being conscious of accuracy and cost. You will identify what success looks like for your product or service and develop metrics to test those factors. By the end of the course, you will be prepared to test your prototype or pilot and evaluate how your product or service idea needs to improve.
You are required to have completed the following courses or have equivalent experience before taking this course:
- Preparing for Digital Transformation
- Rapid Ideation
- Generating Opportunities for Digital Disruption
- Developing and Pitching Ideas
- Value Creation and the Business Model Canvas
Key Course Takeaways
- Describe three strategies for primary data collection from your customers or end users
- Develop a testing plan for your product or service idea
- Meet best practices in research design
How It Works
Course Length
2 weeks
Effort
3-5 hours per week
Format
100% online, instructor-led
Course Author
Karan Girotra
Professor
Cornell Tech
Cornell SC Johnson College of Business
Professor of Operations, Technology and Information Management, Cornell Tech
Who Should Enroll
- Business leaders
- Technology leaders including CTOs
- Entrepreneurs
Get It Done
100% Online
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