Karan Girotra is a Professor at Cornell Tech and in the Johnson School at Cornell University. Karan collaborates with companies building new business models in the areas of urban living, smart transportation and e-commerce, helping them build rigorous research based solutions. Karan’s research team has been recognized by multiple awards including the prestigious Wickham Skinner Early Career Research Award and multiple best paper awards. He has also won teaching awards for his teaching on entrepreneurship and new business models and was featured in the Poets and Quant’s Best 40 under 40 business professors lists. In addition to his academic work, Karan was one of the founders of Terrapass Inc., which the New York Times identified as one of the most noteworthy ideas of 2005. Since then, TerraPass has helped businesses and individuals reduce over hundred million tons of carbon dioxide emissions. Karan holds PhD and AM degrees from the Wharton School of the University of Pennsylvania, and a Bachelor degree from the Indian Institute of Technology, Delhi.
Value Creation and the Business Model CanvasCornell Course
Model Canvas
Cornell CourseValue Creation and the Business Model Canvas ()
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Course Overview
In this course, you will conduct a five-step value creation analysis using the Business Model Canvas for a product or service idea. In conjunction with this analysis, you will evaluate your idea based on your competition and your unique value proposition. You will then craft a concise statement of why your idea will work. Finally, you will gather feedback from your peers and professionals in the industry to determine where you need to iterate your product or service idea. By the end of this course, you will have a validated Business Model Canvas for your concept.
You are required to have completed the following courses or have equivalent experience before taking this course:
- Preparing for Digital Transformation
- Rapid Ideation
- Generating Opportunities for Digital Disruption
- Developing and Pitching Ideas
Key Course Takeaways
- Conduct a thorough analysis of the value your business idea can create
- Collect feedback on your idea from peers and experts
- Iterate the components of your product or service idea
How It Works
Course Length
2 weeks
Effort
3-5 hours per week
Format
100% online, instructor-led
Course Author
Karan Girotra
Professor
Cornell Tech
Cornell SC Johnson College of Business
Professor of Operations, Technology and Information Management, Cornell Tech
Who Should Enroll
- Business leaders
- Technology leaders including CTOs
- Entrepreneurs
Get It Done
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