Pedro Pérez is Senior Lecturer of Applied Economics and Management at Cornell’s SC Johnson College of Business. He has taught large-format introductory courses to business management and entrepreneurship at Cornell since 2001. Dr. Pérez has degrees in chemical and industrial engineering, as well as an MBA and a Ph.D. in management.
Business Management EssentialsCornell Certificate Program
How It Works
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Faculty Authors
David Taylor, Ph.D., is an Associate Professor of Business Management/Marketing Communications at Kyoto University of Foreign Studies. His research focuses on consumer behavior and the marketing-leadership interface across cultures and has appeared in the Journal of Consumer Marketing and the Cornell Quarterly. He is a graduate of the Cornell Hotel School.
As a visiting professor, Dr. Taylor taught business management at Cornell University’s School of Continuing Education/Dyson School of Applied Economics and Management from 2000 to 2019 during the summer session. From 2015 to 2019, he also held a dual appointment as Director of Graduate Programs for the Hotel School and then Director of External Relations for the Cornell SC Johnson College of Business based at Cornell Tech in New York City.
Prior to becoming a professor, Taylor spent 15 years in industry working in or on over 25 markets in North America, Europe, Asia, and the Caribbean. While working for Hyatt International in Japan as the Director of Business Development/International Marketing, he and his marketing team were recipients of the Gold Key award as well as recognized by the prestigious Nikkei Business Weekly and the City of Osaka for success and creativity in advertising. He has also provided advisory and management search services to multinational companies operating in Japan.
Key Course Takeaways
- Define organizational vision and establish strategic goals to set the path for long-term success
- Read and analyze financial statements to help inform business decisions
- Develop a marketing strategy for an organization
- Create an organizational structure and assign appropriate job roles to make sure that the right people can help achieve business goals
- Select motivation strategies to lead employees, whether individually or in teams
- Practice the skills necessary to thrive in rapidly changing global markets

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“The Business Management Essentials program gave my supervisor and me the confidence, that I was ready for a promotion! I used the course assignments to dig deeper into real-world situations I faced on the job. This really made the program “sink in” and provided useful direction that I could start applying right away. I was able to arrange my class schedule to make it fit my work and personal schedule.”
“I feel more confident in all aspects of my job, especially those that relate to accounting and finance. This was a weakness for me previously, but the knowledge I gained through the certificate program has helped me contribute more effectively to my organization.”
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Business Management Essentials
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